Public Relations in media and cultural contexts Essay

Public Relations in media and cultural contexts - Essay Example While the number of clients has increased, the number of brokers has also grown in the recent past (Bacchetta, Benhima and Kalantzis, 2014, 50). In an attempt to engage in the forex market, I learned various characteristics that are associated with consumers while purchasing items over the internet. In particular, I learned my personal character as far as an online purchasing is concerned. In the foreign exchange market, the seller of services is recognized as a forex broker while consumers are known as the retail traders. It is common that individuals are reluctant to make online purchases due to fear of leakage of their private information to other individuals and lack of trust on companies to deliver the quality of services and goods they promise, as well as the methods of money transfer. My decision with respect to choosing the best broker was characterized by a number of questions regarding the methods of payment and safety, the security of my information, and obtaining the best price and services. While evaluating my consumer behaviors, I attempted to relate my online-purchasing behavior when I resolved to choose the services of markets.com. I decided to choose markets.com as my forex broker despite the large number of brokers in the market. It is with respect to the choice of markets.com that I endeavor to reflect on my consumer-behavior as far as the online purchasing is concerned given that I needed a company which would pay my profits without taking into considerations other factors that may affect negatively my income. Additionally, it would be significant to evaluate my behavior of dealing with a company that would not disclose my personal information to a third party, as well as the concerns of the methods of payment (Bhatia and Jain, 2013, pp.5-17). Ching (2012) provides a Technology Acceptance Model which shows the intention-attitude behavior with respect to predicting the acceptance of a